There is no way we can be cheaper than Walmart because we won’t be able to traffic in national bulk and have our own distribution networks the way they do, but we will make sure that we are reasonable and that we put money back into the community in a way that Walmart doesn’t. This is an investment in our community, our profits are shared by owners in Whitewater, not given to stockholders in New York or overseas. And we will always beat big box stores on service.